Tuesday, November 26, 2013

Gorillaz Digipack Analysis

I just realised I didn't do any analysis for the back of digipacks.....whoops.


Here is one of the Gorillaz digipacks. I chose to analyse this as it is another digital band like a utaite or Vocaloid, but they are based in Britain.

The illustrations on the cover are made by the comic illustrator Jamie Hewlett, one of the co-creators of the Gorillaz. There is a sharp and punk like style that is quite stylized compared to some of the clean and formed art of utaite and vocaloid art. The main focus of the cover and inside are the illustrations as well. There are barely any text apart from their band name and character names, which are also relatively small anyway. The colours are bright, but unsaturated to keep a slightly grimy and dirty look, matching the theme of the genre of music the Gorillaz create. The back of the digipack is just a simple black background with the band logo on it, there is also a simple list of the tracks within the album as well, they're are in simple white typography which is effective as it is simple and does not need a lot of detail making it appealing and easy to read. The red in the back of the Gorillaz logo also gives off a aggressive vibe, matching with the street style of the band, making it also appealing and relatable to new buyers. 

The simplicity of the back of the cover is something that I wish to take in mind as it is easy to notice the tracks listed and that is something that I like as it does not take the attention away from the tracks as it is a digipack and should be the main focus of the back. 



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